Good incisive piece from Paul Holland - It's nice to see the value of authenticity and reputation is still being handed from generation to generation.
Millennials represent the largest generation in history, currently 27% of the entire world’s population and by 2020, this generation will control an estimated $24 trillion of wealth. So, it’s no wonder that the world’s marketing gurus are frantically engaged in trying to understand what influences their consumption patterns and lifestyle preferences. By 2025, Millennials will make up 75% of the world’s workforce so to them will fall the onerous task of supporting the massive Generation X in a world where people will live longer, and place more burdens than ever before on the creaking health systems of the developed world. Therefore, not only do we Generation Xer’s need to understand Millennials if we want them to buy our goods and services, we need to be nice to them too!